Effective marketing and media campaigns for asset management clients
On Vision
Analysis
We work with clients to understand and articulate their core beliefs, company culture, brand values, reputation and ambitions. We analyse performance data and investment strategies from a new, informed, perspective. We use this knowledge to develop consistent positioning and messaging to help them tell their story, to achieve their business objectives and to build a unique brand in the financial services industry.
Insight
We challenge and push our clients to the limits. By conducting detailed brand and communications audits we look at investor, media and internal perceptions of our clients’ brand identity and communications strategy. Through casting a critical and creative eye we analyse the way our clients look, their strengths and weaknesses and how this is projected to the outside world.
Strategy
In partnership with clients we plan and develop long-term PR campaigns and joined-up marketing strategies to deliver measurable objectives. We recommend how to connect potential opportunities and touch points so your central identity becomes a far more powerful proposition, one that stands out in an increasingly competitive global marketplace.
On Message
Content Creation
It’s more than just the words and the images it’s also the way they look and feel. We write and design marketing materials, newsletters, thought leadership pieces, investment writing, pitch books, marketing collateral, fund presentations, website copy, press releases, blogs and deliver videos and corporate photography that provide consistent and coherent support to business development.
Content Marketing and Advertising Campaigns
High quality content needs to be properly distributed and its effectiveness measured and analysed. Otherwise it is a waste of resources. The media landscape has been in a constant state of flux since 2008 while investors’ expectations have increased are regulatory and compliance demands are much greater. Content is now shared more readily with investors and distributors demanding more information. MBD delivers integrated content marketing strategies as well as more traditional advertising campaigns.
Reputation creation and crisis management
Building a reputation is a slow process but the stronger it is the more support it provides in a crisis situation. In the case of such events companies have to move quickly. We deliver thoughtful, no punches pulled strategic advice. We are the first point of contact, providing in-depth support and tactical execution
On Point
Public Relations
After agreeing a strategy we set out to communicate this across both traditional and digital media. Finance is a global industry and we have personal contacts with leading journalists at the most influential publications in the world’s financial centres. We are always available to provide fast response, support and guidance and manage all aspects of daily interaction with the media. We can support and help build in-house capability.
Social Media
Many mainstream asset managers believe that social media is set to become the dominant marketing channel within the next three years. (Source: Financial Times ) Ignore it at your peril. We work together to produce and carry through an appropriate social media engagement and monitoring policy that best protects and serves the interests of managers and their investors.
Executive Coaching and Media Training
Whether it be talking to the press, giving presentations to investors or speaking at conferences asset managers need articulate, engaging and well-briefed spokespeople to communicate their message. We identify and train the right people, give them confidence, improve their performance as well as developing the right material and briefing them in advance.
Fund launches
Liquid Alts funds are a massive growth area. As of December 31, 2014 $339bn was invested in UCITS and 40 Act Funds. (Source Preqin April 2015) We have experience in launching UCITS funds in Europe and 40 Act Funds in the USA.
Events and Conferences
We create specific one off events with unique agendas and advise on the best conferences to attend and the panels to participate in. We provide content for presentations and suggest talking points.
